Also, find out where your competitors are listed. If this all sounds too time-consuming, then there are tools, both paid and free, that can help you find new citation opportunities. The tools we recommend and use ourselves include BrightLocal which does a paid citation burst that takes a few minutes to set up and then sends out directory requests on your behalf. Exceptional customer service demonstrates compassion, a commitment to customer interests, and a focus on accountability. It shows that your company cares enough about its customers to patiently and reliably walk them through any issues they might be having with your product or service. It lets them know they can expect to be in good hands should they run into trouble, and that, in itself, is what trust is fundamentally built on